Holistic Value Creation for Sustainable Food Systems
Learn to go beyond traditional marketing by emphasizing ecological restoration, soil health, community resilience, and economic vitality. Discover how regenerative practices benefit farmers, consumers, and ecosystems while creating long-term value.
Crafting Compelling Narratives with Google Docs
Master storytelling techniques to connect consumers with the origins of their food. Use Google Docs to create authentic narratives showcasing farmer profiles, sustainable practices, and community impact, empowering eco-conscious purchasing decisions.
Advanced Market Segmentation with Google Sheets
Analyze eco-conscious consumer behavior using Google Sheets. Segment audiences by demographics, psychographics, and purchasing patterns to tailor marketing strategies that resonate with sustainability-minded customers.
About the course
This self-paced on demand course equips small food businesses with the skills to thrive in the sustainability-driven market. Address challenges like greenwashing and limited consumer awareness by mastering regenerative marketing principles. Learn to craft compelling stories, analyze eco-conscious audiences, plan community events, measure regenerative impact, and communicate holistic food value effectively. With practical exercises and digital tools like Google Sheets and Zoho Connect, you'll gain actionable insights that elevate your brand while fostering systemic change in food systems.
Mallory Bailey-Finkley
Mallory Bailey-Finkley is a passionate advocate for sustainable food systems and a seasoned marketing strategist. With over a decade of experience helping small businesses. Mallory has overcome challenges like limited budgets to create impactful campaigns. Her experience lies in constructing compelling narratives, leveraging digital tools, and building community connections that drive systemic change. Mallory is excited to share her knowledge and empower small businesses to succeed while contributing to a regenerative future. Her goal is to inspire meaningful action through education and collaboration.
Curriculum
Take Your Business to the Next Level
Ready to transform your marketing strategy and connect with eco-conscious consumers? Enroll now in Mallory Bailey-Finkley's "Regenerative Marketing for Sustainable Food Systems" course. Gain actionable skills, tools, and insights to grow your business sustainably.