Details About Your Plan

Our Process

  1. Discovery: Complete our micro-business marketing assessment

  2. Analysis: We evaluate your business, market, and opportunities

  3. Development: Creation of your customized 5-10 page lean marketing plan

  4. Delivery: Receive your plan with comprehensive walkthrough

  5. Implementation: Execute with our guidance and support

Additional Resources Included

Here are all the products that are included in your purchase.

Components of Your Lean Marketing Plan

  • Introduction

    1. Company overview and background 2. Service scope and specialization 3. Core capabilities and key benefits 4. Primary contact information

  • Marketing Objectives

    1. Primary and secondary goals with specific metrics 2. Key performance indicators 3. Strategic priorities (e.g., showcasing expertise, expanding reach)

  • Target Audience Analysis

    1. Primary and secondary audience definitions 2. Audience pain points and preferences 3. Detailed persona development 4. Industry-specific considerations

  • Unique Value Proposition

    1, Core message development 2. Key differentiators in the marketplace 3. Value proposition statement 4. Competitive positioning

  • Marketing Channels

    1. Primary and secondary channel selection 2. Channel-specific strategies 3. Content distribution approach 4. Additional networking strategies

  • Content Strategy

    1. Key content themes and messaging 2. Content calendar 3. Engagement strategy 4. Content repurposing plan

  • Timeline and Milestone

    1. Implementation schedule 2. Key milestones and deadlines 3. Responsibility assignments 4. Critical path identification

  • Measurement and Analytics

    1. Key metrics to track 2. Reporting frequency and tools 3. Conversion tracking methodology 4. Performance evaluation framework